"K-Beauty Creative Director" with a fashion, hair, and makeup career spanning over 30 years. He has directed 5,000 fashion shows and played a pivotal role in creating 400 pictorial projects. Currently, O-Min served as the Beauty Director for HERA Seoul Fashion Week and the Asia Model Awards and leads O-Min Creative Team that consists of 150 artists. He is a trailblazer in redefining the role of a beauty director, emphasizing collaboration between fashion and beauty. His influence is evident as the first Beauty Director chosen by the Korean Fashion Association.
O-Min's contributions extend to setting up beauty museums and academies to share his experience and techniques with aspiring beauty professionals. He is a professor known for teaching with humor, sensibility, and real-world experience. O-Min's impressive portfolio includes participation in major events such as HERA Seoul Fashion Week, 2023 AKRIS' 100th Anniversary Fashion Show, Legendary Louis Vuitton Trunk Exhibition, 2018 Pyeongchang Winter Olympics Asia Traditional Costume Show, and Jean-Paul Gaultier Exhibition Opening Couture Fashion Show. He has also received numerous awards, solidifying his status as an iconic figure in Korean fashion and beauty trends.