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O-Min: K-Beauty Creative Director

[2023.11.7 Exprive]


In the dynamic world of fashion, hair, and makeup, O-Min, often referred to as the "K-Beauty Creative Director," is a name that stands out. With a remarkable career spanning over three decades, O-Min has left an indelible mark on the fashion and beauty industry. Let's delve into the life and achievements of this iconic figure who has redefined the role of a beauty director.

O-Min / Exprive


A Career Defined by Creativity and Collaboration

O-Min's journey in the fashion world is nothing short of extraordinary. He has directed an astonishing 5,000 fashion shows and played a pivotal role in creating 400 pictorial projects. His ability to seamlessly blend fashion and beauty is what sets him apart. O-Min's emphasis on collaboration between these two domains has been instrumental in his success. Notably, O-Min is the first Beauty Director chosen by the Korean Fashion Association, a testament to his groundbreaking approach in the industry.

O-Min at Mise En Scene / Exprive

Leading the O-Min Creative Team

At the heart of O-Min's success is the "O-Min Creative Team," a group of 150 talented artists who share his vision. Together, they have produced incredible work and contributed to his influential career.

)-Min Creative Team / Exprive

Beyond the Runway: Museums and Academies

O-Min's contributions extend beyond his professional work. He has set up beauty museums and academies to share his wealth of experience and techniques with aspiring beauty professionals. As a professor known for his humor, sensibility, and real-world experience, he has undoubtedly influenced the next generation of beauty experts.

Professor O-Min / Exprive

A Glimpse into His Portfolio

O-Min's impressive portfolio includes involvement in major events such as HERA Seoul Fashion Week, the 2023 AKRIS' 100th Anniversary Fashion Show, the Legendary Louis Vuitton Trunk Exhibition, the 2018 Pyeongchang Winter Olympics Asia Traditional Costume Show, and the Jean-Paul Gaultier Exhibition Opening Couture Fashion Show. He has received numerous awards that solidify his status as an iconic figure in Korean fashion and beauty trends.

O-Min at AKRIS' 100th Fashion Show and Legendary Louis Vuitton Trunk Exhibition / Exprive

Collaborations with Celebrities and Brands

O-Min's star-studded collaborations are a testament to his influence in the industry. He has worked with celebrities like Karolina Kurkova, Carmen Kass, and Korean stars Cha Seung-Won and Kim Min-joon. Moreover, his partnerships with renowned brands such as CHANEL, Christian Dior, GUCCI, and VERSACE showcase his versatility and talent.

O-Min with Celebrities and Brands / Exprive

Collaborations with Top Magazines

O-Min's work has graced the pages of some of the most prestigious magazines, including Cosmopolitan, ELLE, GQ, Vogue, and more. His artistic vision has made an impact in the world of fashion and beauty journalism.

O-Min with Magazines / Exprive

To explore more about O-Min's incredible journey and achievements, visit his official profile on Exprive. O-Min's influence as a K-Beauty Creative Director cannot be overstated. He has blazed a trail in the industry, breaking boundaries and redefining the role of a beauty director. His legacy will undoubtedly continue to inspire and shape the world of fashion and beauty.


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