Irene Azartash

Spanish content creator based in Seoul, South Korea, creating lifestyle, K-beauty, wellness, travel and cultural content for a Spanish-speaking international audience.

With 8+ years of experience in social media and a professional background in Nutrition and Digital Marketing, I combine informative content with authentic storytelling and first-hand experiences of life in Korea.

I create short- and long-form content across TikTok, Instagram and YouTube, with a strong focus on Korean beauty, lifestyle, travel, food, wellness and cultural differences.

Open to brand partnerships, tourism campaigns, beauty & skincare collaborations, experiences and long-term ambassadorships.