TONE LAB is developing a color data based cosmetics matching solution, connected to ongoing design research at Seoul National University. This is a real research study, not a marketing campaign, and your input directly shapes how foundation shade matching works for people with different skin tones.
Participation is simple. You'll attend one in-person session at SNU Gwanak campus, about one hour long, for a skin tone measurement and short survey. No content creation, no posting required. You'll receive 30,000 KRW in cash for your time.
Come as you normally would, makeup is fine, the session includes a quick cleanse before measurement.
Guidelines
Attend one session at SNU Gwanak campus, approximately 1 hour [The exact location will be confirmed to each participant]
Choose one date: August 21, August 28, or September 3
Arrive as you normally would, no need to remove makeup beforehand
Bring valid ID confirming US nationality
No content creation or posting required
Do not film or photograph other participants without their consent
Target Audience
Nationality: United States (required)
Gender: Female
Age: 18–44
Current residence: South Korea
Language: English speaker
Product usage: Uses liquid or cream foundation at least once a week
