EXPRIVE HALLOWEEN: Influence Giving in Seongsu

On October 31, 2024, Exprive hosted its first-ever Halloween celebration with purpose, reimagining Korea’s Halloween culture from party-centric to a warm, family and community-centered gathering. Under the theme #InfluenceGiving, the event brought together 500 participants, including 300 foreign influencers based in Korea along with their friends, partners, and children, to celebrate Halloween while making a positive impact.