HILO WAVE Day: Brand Launch with Chinese Influencers

On July 31, 2025, Exprivé, in collaboration with Higher Corporation, hosted HILO WAVE Day in Seoul, marking the official launch of HILO WAVE® — a next-generation bio-skin solution — for the Greater China market. 

The event took place at Monaco Space Media Hall in Seocho-gu, Seoul, from 3:00 PM to 6:00 PM. It brought together ~50 global beauty influencers, 2 Key Opinion Leaders (KOLs), and teams from Higher Corporation & Exprivé. Dress code was smart casual. 

Program Highlights

• Brand Philosophy & scientific background introduced by Director Junhee Moon, including the product’s development in collaboration with dermatologists, plastic surgeons, and anatomy professors.
• Detailed presentation of key ingredients (high- and low-molecular HA complexes), mechanism of action, customized injection techniques for different skin types, and before & after case studies.
• Doctor-led seminar, interactive Q&A, product experience, and networking. 

Visual & Experiential Elements

The venue featured multiple themed photo zones, a product showcase area, a large LED art wall, and immersive visual design elements. Guests were encouraged to produce content (Instagram Reels & posts) in real-time, with guided filming to maintain consistent brand messaging. 

Engagement & Digital Activation

Attendees had opportunities for influencer networking with the brand and medical experts. There were on-site contests (best content), hashtag challenges, exclusive sampling, and immediate user-generated content shared across platforms (especially Xiaohongshu) to boost reach in the Greater China market.