SEOUL, South Korea — Global influencer and lifestyle platform Exprivé will host “520SEOUL (520首尔)” on May 20, 2026, bringing together global influencers, Korean models, beauty and medical professionals, fashion creatives, and international brands for a private networking evening in Seoul. 

Inspired by China’s modern Valentine’s Day “520” — a number combination commonly associated with the phrase “I love you” (我爱你) — the event reinterprets the cultural moment into a business and lifestyle gathering focused on connection, creativity, and global collaboration. 

Held at Seoul’s Mondrian Hotel, 520SEOUL is designed as a curated standing mixer rather than a traditional conference or dating event. Guests will include international influencers, creators, entrepreneurs, medical and beauty industry professionals, Korean fashion models, and global talents currently based in or visiting Korea. 

The event is hosted by Exprive in collaboration with Asia Model Festival, OMIN Beauty, and Matcha & Olive. Sponsors currently include Quadthera, Doctor Petit (Reanhu), and Re4day. Under the slogan “Love yourself in Shanghai. Glow with us in Seoul.”, the event reflects the growing cultural and commercial connection between Korea and global beauty communities, particularly among internationally minded Gen Z and millennial consumers. 

Exprivé stated that the event is intended to create organic relationships between creators and brands in a more intimate environment than traditional expos or influencer campaigns. “Global influencers today are not simply looking for sponsorships. They are looking for meaningful access, trusted relationships, and long-term opportunities in Asia,” said Min Baek, Founder and CEO of Exprivé. “520SEOUL was designed to create that environment naturally.” The company added that the evening will also serve as a soft platform for Korean and Asian brands seeking international visibility through short-form content, creator partnerships, and cross-border storytelling on platforms such as Instagram, TikTok, Xiaohongshu, and Threads. 

Unlike large-scale commercial expos, attendance for 520SEOUL is intentionally limited to encourage real conversations and relationship-building among attendees. The event will feature free-flow networking, lifestyle experiences, and a highly international guest mix spanning more than 20 countries. Exprivé has been actively expanding its presence across global influencer marketing, healthcare, beauty, and creator-led experiential campaigns. The company operates a global influencer network connecting international audiences with Korean brands, medical institutions, and cultural experiences.

Event Information

520SEOUL (520首尔)
May 20, 2026 (Wednesday)
7:00 PM – 10:00 PM
Mondrian Seoul, South Korea

Hosts:

• Exprivé
• Asia Model Festival
• OMIN Beauty
• Matcha & Olive

Registration: 520SEOUL Registration Form

Official Event Page: 520SEOUL Event Page

Instagram: @exprivenow

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