SEOUL, South Korea — March 8, 2024 — Exprivé participated in the Korea Medical Tour Promotion Association (KMTPA) Board Meeting and General Assembly, presenting its strategic roadmap for a new global medical and beauty conference and announcing its first official collaboration with KMTPA: the “MEDICON Mixer”, scheduled for June 2024 in Seoul.

The meeting brought together Korea’s leading medical institutions, government stakeholders, and industry operators to align on the future of inbound medical tourism and international expansion.

Exprivé Introduces MEDICON: A New Global Standard

During the session, Exprivé CEO Min Baek presented the concept of Asia’s Medical Conference — a next-generation global platform designed to elevate Korea’s leadership in beauty and healthcare services.

Unlike traditional government-led or B2B-only forums, MEDICON is structured as:

• A B2C + B2B hybrid conference
• Focused on global consumers, expats, and international patients
• Designed to start in Korea and expand globally
• Built with English-first accessibility and multi-language integration

The concept aligns with KMTPA’s broader mission to expand foreign patient inflow, strengthen industry collaboration, and build global healthcare networks .

First Collaboration: MEDICON Mixer (June 2024)

Exprivé and KMTPA announced their first joint initiative:

MEDICON Mixer — June 2024, Seoul

The event will:

• Connect clinics, brands, influencers, and global audiences
• Serve as a preview activation for the global conference 
• Act as a high-quality networking platform for medical tourism stakeholders

This marks one of KMTPA’s first private-sector-driven collaboration formats, combining institutional credibility with execution speed.

KMTPA: Korea’s Core Medical Tourism Network

KMTPA is a central industry body working across:

• Government (Ministry of Culture, Sports and Tourism, KTO, KHIDI)
• Hospitals and clinics
• Tourism and marketing operators

Its 2024 plan includes:

• Global promotion and influencer-based marketing
• International conferences and forums
• Foreign patient acquisition infrastructure and certification systems

Participating Clinics — Korea’s Top Tier

The KMTPA assembly included some of Korea’s most recognized medical institutions across ophthalmology, dermatology, plastic surgery, dental, and hair restoration:

• B&VIIT Eye Center (비앤빛 강남밝은세상안과)
• Minish Dental Hospital (미니쉬치과병원)
• Banobagi Plastic Surgery (바노바기성형외과)
• Banobagi Dermatology (바노바기피부과)
• Bongbong Plastic Surgery (봉봉성형외과)
• Mojelim Hair Transplant Clinic (모제림성형외과)
• Legwell Clinic (레그웰의원)
• Doctor K Clinic (닥터케이의원)
• Beauty Again Korea (뷰티어겐 코리아)
• LD Health (엘디헬스)
• eKYSS (이카이스)

These clinics represent the core supply side of Korea’s medical tourism industry, with strong track records in international patient care, branding, and specialized treatments.

Exprivé’s Role: Execution Layer for Global Growth

While KMTPA builds institutional alignment, Exprivé positions itself as:

• The execution layer connecting global demand (influencers, expats, patients)
• A distribution platform for clinics through content, community, and conversion
• A builder of scalable international formats like MEDICON

Exprivé’s model directly supports KMTPA’s strategic priorities, including:

• Influencer-driven marketing
• Global patient acquisition
• Cross-border partnerships

Industry Signal: From Policy to Product

The March 8 KMTPA meeting signaled a shift in Korea’s medical tourism strategy:

From

• Government-led promotion
• Fragmented clinic-level efforts

To

• Platform-driven global expansion
• Integrated events, content, and conversion funnels

Exprivé’s MEDICON and MEDICON Mixer initiatives are among the first tangible executions of this shift.

Looking Ahead

With MEDICON Mixer launching in June and broader MEDICON plans underway, Exprivé and KMTPA aim to:

• Position Korea as a global hub for beauty and healthcare experiences
• Create repeatable international event IP
• Drive sustainable foreign patient inflow at scale

About Exprivé

Exprivé is a global platform connecting international patients, influencers, and Korean medical providers. Through content, community, and real-time engagement, Exprivé is building the operating system for cross-border healthcare growth.