SEOUL, South Korea, Oct. 17, 2026 -- ACCORD SEOUL 2026 brought approximately 120 fragrance brands and 7,000 participants together at S-Factory in Seongsu, Seoul, on October 17 for a one-day celebration of fragrance, creativity and industry exchange.

The festival welcomed fragrance lovers, independent perfumers, creators and industry professionals to discover scents and stories from across Asia and beyond. Visitors sampled fragrances, met the people behind the brands, and explored the wider fragrance ecosystem, including ingredients, manufacturing, packaging, education and scent technology.

“Fragrance is no longer just a product. It is culture, identity and memory,” said Hwang In Kwon, Founder of ACCORD SEOUL and CEO of Parfum Samgak. “We started ACCORD SEOUL because independent perfumers and emerging brands deserve a stage where they can meet each other, and meet the world. The turnout on our first day tells us Seoul is ready for that conversation.”

Creators at the center of the experience
Exprivé participated as an exhibitor and brought creators into the festival through its ACCORD SEOUL 2026 creator campaign. Selected creators introduced the festival to their audiences and shared their visit through Instagram content, extending fragrance discovery well beyond the exhibition floor.

“Fragrance is becoming the next wave of Korean lifestyle culture, and creators are how new audiences discover it,” said Min Baek, CEO and Founder of Exprivé. “ACCORD SEOUL gave us a front-row seat to Asia’s independent fragrance scene, and we’re proud to help bring it to a global audience.”

A festival for the full fragrance ecosystem
The event featured established and emerging brands alongside international participants from China, Hong Kong, Japan and Thailand, and companies supporting fragrance development. Seminars and educational sessions covered perfumery, product development, the science of scent and sensory perception.

ACCORD SEOUL reflects growing interest in fragrance as a form of culture and personal expression, and the connections forming across Asia’s fragrance community. With Seoul as a meeting point for brands, makers, creators and consumers, the festival offered a firsthand look at the region’s evolving fragrance landscape.

About ACCORD SEOUL
ACCORD SEOUL is a fragrance festival organized by KFFS, Korea's largest fragrance B2B community. It connects independent perfumers, fragrance houses, manufacturers, designers and creators across Asia. accordseoul.com  |  instagram.com/accord.seoul

About KFFS (Korea Flavor & Fragrance Society) 

KFFS is Korea’s largest fragrance-focused B2B community. Founded on November 11, 2024 as a KakaoTalk open community, it now has more than 1,000 members. KFFS runs seminars and networking events in Seoul, including the K-Fragrance Connecting Day series, to connect independent perfumers, fragrance houses, manufacturers and brands. instagram.com/kffs.official

instagram.com/kffs.official