SEOUL, SOUTH KOREA — March 18, 2026. Bright Eye Clinic officially celebrated the opening of its new Gangnam branch in Seoul, South Korea through an exclusive global influencer event organized by Exprivé. The activation brought together approximately 20 international influencers and creators to introduce the clinic’s expanded facilities and ophthalmology services to global audiences.

Located in Seoul’s premier medical district, the newly relocated Gangnam branch reflects Bright Eye Clinic’s continued investment in advanced vision correction technologies and international patient services. The clinic is recognized for its expertise in SMILE LASIK, lens implantation, cataract surgery, and global patient care for overseas patients visiting Korea.

As part of the opening event, invited creators toured the clinic’s facilities, participated in networking sessions and consultations, and documented their experiences across social media platforms including Instagram and TikTok. The campaign was designed to strengthen Bright Eye Clinic’s visibility among international consumers increasingly seeking medical and vision care services in Korea.

The collaboration reflected the growing role of creator-led communication within the global healthcare and medical tourism industries. Rather than relying solely on conventional advertising or medical exhibitions, clinics are increasingly exploring influencer engagement and digital storytelling to build trust with overseas audiences before patients even arrive in Korea.

“Medical institutions today are not only competing through technology, but also through communication, accessibility, and global trust,” said Min Baek, CEO of Exprivé. “International creators are becoming an important bridge between Korean healthcare providers and overseas consumers seeking reliable medical information and experiences.”

The event further highlighted Exprivé’s expanding role in supporting healthcare, aesthetics, and medical tourism brands through creator-powered campaigns, offline activations, and international influencer engagement strategies based in Seoul.

Exprivé Inc.
[email protected]  |  Instagram: @exprive.medical