SEOUL, SOUTH KOREA — Korean medical aesthetics company EGNIS, creator of the EXERAPY device line, collaborated with global influencer company Exprivé for a private global influencer launch program in Seoul aimed at exploring new approaches to international medical aesthetics marketing.

The event brought together international creators, beauty influencers, and industry guests as part of a broader discussion around how Korean medical device companies can engage overseas consumers more directly through creator-led branding, education, and experiential marketing.

As Korean aesthetic medicine continues to gain global attention, medical device companies are increasingly seeking alternatives to traditional distributor-driven promotion models. The collaboration between EGNIS and Exprivé reflected a growing industry interest in combining influencer ecosystems, global consumer trust, and offline experiences to support international expansion.

The program introduced invited guests to the EXERAPY brand and its technology while creating opportunities for creators and global consumers to experience Korean beauty and medical innovation in a more approachable and culturally engaging format.

Exprivé, which operates a global influencer and expat creator network across beauty, medical, fashion, and lifestyle sectors, has been expanding its medical aesthetics partnerships with clinics, hospitals, and healthcare brands seeking international visibility beyond conventional advertising campaigns.

“Global medical aesthetics marketing is evolving beyond traditional ads and exhibitions,” said Min Baek, CEO of Exprivé. “International consumers increasingly discover treatments, technologies, and clinics through creators they trust. We believe Korea’s medical device industry has strong potential to build deeper global relationships through creator-powered experiences and storytelling.”

The collaboration also reflects broader changes within Korea’s beauty and healthcare industries, where companies are exploring more direct engagement with international patients, creators, and consumers visiting Korea.

Exprivé plans to continue expanding collaborations with global and Korean medical aesthetics brands, clinics, and healthcare companies interested in international creator partnerships, experiential events, and global patient acquisition strategies.

Exprivé Inc.
[email protected]  |  Instagram: @exprive.medical