SEOUL, SOUTH KOREA — May 29, 2026

As South Korea continues to strengthen its position as one of the world’s leading destinations for aesthetic medicine, skincare, and medical tourism, many international patients still face a common challenge before traveling: uncertainty. Questions around pricing, clinic selection, treatment suitability, language barriers, and trust often make it difficult for overseas patients to confidently plan their medical journeys in Korea.

Glow Diary was created to solve that problem.

Developed by Exprivé, Glow Diary is a global patient platform that allows international users to connect with Korean clinics and receive rough quotations and basic pre-consultation guidance before flying to Korea.

The platform simplifies the early stages of medical decision-making by helping patients understand possible treatment options, estimated costs, and clinic communication remotely — reducing uncertainty before arrival.

“Many international patients spend weeks searching through social media, translation apps, and fragmented websites before even understanding where to begin,” said Min Baek, Founder & CEO of Exprivé. “Glow Diary was built to make the process more approachable, transparent, and globally accessible.”

Unlike traditional directory-style platforms, Glow Diary focuses on the pre-arrival patient experience — helping overseas users begin conversations with Korean providers before committing to travel plans.

Through Glow Diary, users can:

• Submit inquiries and photos for rough quotations
• Explore Korean clinics and treatment categories
• Communicate before traveling to Korea
• Receive guidance on potential procedures and next steps
• Reduce language and information barriers during the planning process

South Korea has become globally recognized for advanced skincare, plastic surgery, dermatology, ophthalmology, and cosmetic procedures, attracting patients from around the world seeking both medical expertise and aesthetic innovation.  At the same time, the rise of digital platforms and creator-driven beauty culture has accelerated global interest in Korean medical services and “K-Beauty” procedures. 

Glow Diary aims to bridge that growing global demand with more accessible communication and patient preparation tools. The platform also reflects Exprivé’s broader vision of building infrastructure that connects global consumers, creators, and Korean medical providers through technology and cross-border communication.

The Glow Diary mobile application is now available for download:

Google Play: https://play.google.com/store/apps/details?id=cc.glowdiary.android
Apple Store: https://apps.apple.com/us/app/glow-diary-korea/id6759151494

Website: https://glowdiary.cc/