SEOUL, South Korea — August 28, 2024 — Exprivé participated as a featured speaker at the “2024 Korea Medical Tourism Forum”, held at Seoul Tourism Plaza, presenting its vision for transforming global patient acquisition through its international influencer network.

The forum brought together key stakeholders across healthcare, academia, and government to explore strategies for expanding Korea’s medical tourism industry and improving regulatory frameworks. Approximately 100 industry professionals attended, including hospitals, agencies, and policy experts.

Reimagining Patient Acquisition: From Agencies to Platforms

During the session, Min Baek, CEO of Exprivé, introduced a new model for global patient acquisition:

Leveraging foreign influencers residing in Korea as a scalable, trust-based distribution channel for medical tourism.

The presentation highlighted how traditional multi-layered structures—foreign agencies, local intermediaries, and hospital marketing teams—create inefficiencies, high commissions, and lack of transparency for patients.

Exprivé’s approach simplifies this by:

• Directly connecting global audiences to Korean clinics
• Activating influencers as trusted discovery channels
• Enabling real-time engagement and conversion

From “Marketing” to Infrastructure

Exprivé positioned itself beyond a marketing agency—toward becoming the operating system for Korea’s international patient acquisition.

Key themes shared during the forum included:

• Transition from campaign-based marketing → always-on global distribution
• Building infrastructure over one-time promotions
• Reducing dependency on intermediaries through technology + network effects

The company emphasized that the future of medical tourism will be driven not just by hospital quality, but by how efficiently global demand is captured and converted.

Korea–China Opportunity: Timing Matters

The forum, which also focused on Korea–China economic cooperation, reinforced the strategic importance of China as a key market.

With China historically representing a significant share of medical tourism demand, discussions centered on:

• Rebuilding cross-border healthcare flows
• Establishing new collaboration models post-COVID
• Leveraging digital channels for patient engagement

Exprivé highlighted its readiness to support this shift through its global influencer base and platform-driven model.

Industry Momentum and Next Steps

The event underscored strong alignment across stakeholders on the need to:

• Modernize patient acquisition channels
• Improve transparency and trust
• Enable scalable global expansion for Korean healthcare providers

Exprivé plans to continue working with hospitals, government partners, and international stakeholders to build a more efficient and globally connected healthcare ecosystem.

Articles

• Korean Hospital Associations
• Medi for News

About Exprivé

Exprivé is a global platform connecting international patients, influencers, and Korean healthcare providers. With a network of thousands of global creators, Exprivé is building the infrastructure for Korea’s international patient acquisition.