Seoul, March 24, 2026 — Global influencer infrastructure company Exprive Inc. has signed a strategic Memorandum of Understanding (MOU) with the Asia Model Festival Organizing Committee (AMFOC) to accelerate the global expansion of K-Beauty through the integration of Asian models and global influencers.

This partnership aims to build a new global platform connecting models, influencers, and the beauty industry, strengthening international cultural exchange and influencer-based marketing initiatives.

A New Global Platform: Models × Influencers × K-Beauty

Under this agreement, Exprive and AMFOC will collaborate across several key areas:

Global Influencer Marketing Collaboration

Exprive will support Asia Model Festival programs through:

• Global influencer and creator recruitment
• Online and offline influencer marketing campaigns
• Content production and global distribution

This collaboration aims to expand Asia Model Festival beyond traditional events into a global content-driven platform.

AMF Global Influencer Ambassador Program

Both organizations will jointly launch the AMF Global Influencer Ambassador Program, including:

• Selecting ambassadors across key countries
• Content creation and promotional activities
• Long-term community building

This initiative will connect Asia’s modeling industry with global creator communities.

Global Beauty and Medical Industry Events

Exprive and AMFOC will also co-host global events targeting the beauty and medical industries:

• Collaboration with global beauty and medical device companies
• Beauty, aesthetic, and wellness events
• Connecting influencers, buyers, and industry leaders

This collaboration aims to strengthen the global expansion of K-Beauty and K-Medical industries.

Global Content and Integrated Marketing Collaboration

The MOU also includes new initiatives such as:

• Multilingual content production and distribution
• Integrated B2B marketing solutions
• Global beauty content bank development

These initiatives aim to build a sustainable global content ecosystem leveraging Asian models and global influencers.

Strategic Synergy: Asia Model Festival × Exprive

Asia Model Festival is one of Asia’s leading model and cultural platforms, known for programs such as:

• Face of Asia
• Asia Model Awards
• International fashion and beauty collaborations

Exprive brings a global network of expat influencers and international creators to accelerate K-Beauty and K-Medical expansion worldwide.

Together, the two organizations aim to build a new global infrastructure connecting models, influencers, and brands.

A New Phase for Global K-Beauty

Through this partnership, both organizations aim to:

• Expand global influencer-based marketing
• Globalize Asia’s modeling ecosystem
• Accelerate K-Beauty and K-Medical expansion

An Exprive representative commented:

"The combination of Asia’s modeling industry and global influencer networks represents a new turning point for the global expansion of K-Beauty."

About Asia Model Festival

The Asia Model Festival (AMF) is a major, Korea-sponsored global cultural platform celebrating Asian fashion, beauty, and modeling, uniting top models, creators, and brands from over 25 Asian countries. It promotes Asian pop culture and industry, featuring the Face of Asia (model contest), Asia Open Collection (fashion), and Asia Model Awards. 

Website: amfoc.org
Instagram: @asiamodelfestival

About Exprive

Exprive is a global influencer infrastructure company connecting international creators with Asian brands and healthcare providers, helping accelerate global expansion of Asia Beauty and Medical.

Website: exprive.com
Instagram: @exprivenow