SEOUL, South Korea — August 2024 — Exprivé successfully hosted a high-level delegation from Yangzhou, Jiangsu Province, China, for an official visit to Classys, a leading global medical aesthetic device company, as part of a broader Korea–China industry exchange program.

The delegation was led by Wang Jinjian, Party Secretary of Yangzhou Municipal Committee, alongside senior officials from Yangzhou’s government and key administrative departments. The visit was conducted in connection with the Korea–Yangzhou Cultural, Economic, and Industrial Cooperation Exchange Program, bringing together public and private sector leaders to explore future collaboration opportunities.

Showcasing Korea’s Medical Aesthetic Technology Leadership

During the visit to Classys headquarters, the delegation was introduced to the company’s flagship technologies, including:

• Ultraformer (Shurink) – non-invasive lifting technology
• Volnewmer – advanced RF-based skin tightening solution

The Classys team presented the clinical effectiveness, global adoption, and scalability of its devices, highlighting Korea’s leadership in the fast-growing global aesthetic medical market.

The delegation expressed strong interest in the technology’s competitiveness and applicability within China, particularly as demand for aesthetic treatments continues to rise.

China Market Momentum Meets Korean Innovation

Discussions during the visit focused on potential collaboration areas, including:

• Entry and expansion of Korean medical devices into China
• Clinical partnerships and regulatory pathways
• Joint initiatives in education, training, and market development

Classys shared its ongoing efforts to enter the Chinese market, including regulatory processes currently underway, with expectations for future approvals and expansion.

With China emerging as one of the largest global markets for aesthetic medical devices—driven by rapid growth in the “appearance economy (颜值经济)”—both sides recognized significant long-term opportunities.

Exprivé’s Role: Connecting Governments, Industry, and Market Access

As the host and organizer, Exprivé played a central role in:

• Coordinating the Yangzhou government delegation’s Korea visit
• Facilitating direct engagement between Chinese officials and Korean companies
• Bridging policy, industry, and commercialization discussions

This visit is part of Exprivé’s broader mission to build the infrastructure for cross-border healthcare and beauty industry collaboration—connecting governments, hospitals, and companies to accelerate global expansion.

Beyond Visits: Toward Execution

The Classys visit was one of several key programs under the Yangzhou delegation’s Korea schedule, which included:

• Korea–Yangzhou industry cooperation discussions
• Cultural and economic exchange sessions
• Private sector partnership exploration

These engagements are expected to lead to more structured collaborations, including pilot programs, joint initiatives, and market entry strategies.

Looking Ahead

Both sides expressed strong alignment on the need to:

• Strengthen Korea–China collaboration in healthcare and beauty
• Accelerate technology transfer and commercialization
• Build scalable, long-term partnership models

Exprivé will continue to support follow-up initiatives, leveraging its network and platform to turn these discussions into actionable outcomes.

About Exprivé

Exprivé is a global platform connecting international patients, influencers, and Korean healthcare and beauty companies. By bridging governments, industry leaders, and global demand, Exprivé is building the operating system for cross-border patient acquisition and healthcare expansion.