효이

HYOI is a Korean skincare brand inspired by traditional fermentation and modern skin science. Our signature ingredient is Korean makgeolli lees, a nutrient-rich by-product of rice fermentation that we carefully upcycle into skincare. We combine traditional Korean ingredients with effective skincare science to create gentle, high-quality products for everyday use. Our mission is to share the value of Korean fermentation skincare with people around the world. HYOI believes healthy skin starts with thoughtful ingredients, honest craftsmanship, and simple daily care.