HYOI is a Korean skincare brand built on makgeolli, Korea's traditional rice wine, and the fermented lees. Working with Gayangjujak, a heritage brewery in Gyeonggi-do, HYOI turns that lees into a natural source of brightening and nourishment — a fragrance-free, colorless formula gentle enough for sensitive skin.
You'll try the cleanser and show how it transforms from a creamy cleansing pack into a rich foam, while highlighting what makes it work: fermented makgeolli lees, Galactomyces, and Phytic acid that brighten skin tone and leave your complexion clearer. We're especially looking for Vietnamese, Thai, and Indonesian creators to introduce HYOI naturally to your own community, sharing your real experience and why it's worth trying.
