Dine Through a Korean-Italian Story at Iter Myeongdong, Seoul — Round 2 Now Open

Food & Beverages
Complementary

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Application Deadline:2026-10-19

Rewards

The featured rewards are provided at no cost as part of this collaboration. By applying, you agree to fulfill all campaign guidelines, including content deliverables and submission deadlines, in exchange for the sponsored service/product.

Please select your preferred complimentary service/product from the list below:

Name:

À la carte dining for two (up to KRW 150,000)

Name:

Tasting course for two

Available Booking Window

From:2026-10-08To:2026-10-29

Available Hours:

Mon11:30 – 14:3017:00 – 22:00
Tue11:30 – 14:3017:00 – 22:00
Wed11:30 – 14:3017:00 – 22:00
Thu11:30 – 14:3017:00 – 22:00

Preferred Date / Time*

About this Collab

Iter Myeongdong is back for a second round after a successful first collab! This Korean-Italian contemporary dining concept in the heart of Myeongdong is led by a chef with a background at La Classe and Michelin-recognized kitchens. Their signature is fresh, house-made pasta reimagined through Korean ingredients — think doenjang (fermented soybean paste) clam pasta, truffle bracken fern, and 1++ Korean beef striploin. The restaurant's concept is built around contrast: familiar Korean flavors meeting Italian technique in the same dish.

This round, collab reservations are open for October. You can choose to experience one of the following:

Chef's tasting course, where each dish plays with the tension between Korean and Italian — familiar yet completely new.
À la carte dining for two (up to KRW 150,000)

Come ready to taste, film, and tell a story most of your audience has never seen before.

이테르 명동@IterMyeongdong

Korea·Food & Beverages

Iter Myeongdong is a Korean-Italian restaurant in Seoul, founded by Chef Ji-min No.

Before opening Iter, Chef No served as Chef de Cuisine at Kwon Sook Soo, a two-Michelin-starred Korean restaurant in Seoul. Drawing from his experience in Korean cuisine, he created Iter to explore a new perspective on Korean food through Italian culinary techniques.

At Iter, seasonal Korean ingredients meet handmade fresh pasta and Italian cooking techniques, creating a cuisine that reflects both Korea and Italy while remaining rooted in the character of Korean ingredients.

If you are looking to experience a new perspective on Korean cuisine beyond traditional Korean food, Iter Myeongdong is a great place to start. We also aim to offer an accessible and memorable dining experience with excellent value for the quality and creativity of the food.

In short, Iter is a place where you can experience Korea through a different lens — with Italian techniques, Korean ingredients, and Chef Ji-min No’s own interpretation of both cuisines.

More about 이테르 명동

Eligible Locations - Must be present in:

Korea

Content Requirements & Eligibility

Target Platforms: (Content must be posted on these designated channels)

Audience & Language

Eligibility:Minimum 5,000 followers requiredLanguage:English (via Voice-over or Subtitles)Posting deadline:Content must be posted within 7 days after appointment visit / receiving product.

Guidelines

Visit Iter Myeongdong and show how to get there and the restaurant interior
Film the full meal experience and share how Iter Myeongdong is a place to experience a new perspective on Korean cuisine
Mention the fresh, house-made pasta — this is a core differentiator, don't skip it
Include one honest reaction/tasting moment — texture and flavor description in your own words, not generic "so good" commentary
Highlight that Iter Myeongdong presents Korean ingredients and flavors through an Italian culinary approach, offering guests an experience beyond traditional or familiar Korean cuisine.
Post 1 video, at least 30-60 seconds long

Tags & Collaborators

@exprivenow
@official_iter

Mandatory Hashtags

#IterMyeongdong
#MyeongdongFood
#SeoulRestaurant

Collab Venue

이테르 명동

서울시 중구 남대문로 5길 39, 지하 1층

Iter Myeongdong

B1, 39, Namdaemun-ro 5-gil, Jung-gu, Seoul, Korea